Reach Rochester Homes For a Fraction of the Cost
Join Rochester’s fastest growing community co-op postcard campaign and reach targeted local households for a fraction of traditional direct mail costs.
Only ONE Business Per Category Limited Availability Per Campaign
How It Works
The Co-Op Mailer Process
Three simple steps to reach thousands of targeted local households without the hassle or expense of a solo direct mail campaign.
01
Join The Priority List
Tell us about your business and category. Priority List members get early access to upcoming campaigns opportunities before remaining categories are promoted publicly.
02
We Create Your Advertising
Our team handles the heavy lifting, creating a high-converting, professional postcard that demands attention.
03
Get Seen offline + online
Your business is featured on our targeted local postcard campaign and receives additional exposure through ROC Local Spotlight advertising on Facebook and instagram.
Choose Your Exposure
Each campaign combines targeted direct mail with digital exposure while limiting participation to one business per category.
CO-OP CAMPAIGN
2,500 Household Reach
Build visibility in a focused Rochester area market through physical and digital advertising.
Targeted local neighborhoods
Affordable multi channel exposure
Facebook advertising exposure
Instagram advertising exposure
Category exclusive placement
Community-focused reach
MOST POPULAR
10,000 Household Premium
Massive Rochester exposure with premium oversized placement.
Massive Rochester exposure
Premium oversized postcard
Facebook advertising exposure
Instagram advertising exposure
High-visibility ad placement
Reach multiple neighborhoods
Exclusive business categories
THE local advantage
Why Direct Mail + Digital Work Better Together
Your customer doesn’t spend their entire day in one place and your advertising shouldn’t either. ROC Local Spotlight combines the physical visibility of direct mail with the additional reach of Facebook and Instagram advertising, giving participating businesses multiple opportunities to get noticed.
Physical mail builds immediate local trust and authority
Digital exposure where consumers already spend time
Tangible marketing drives significantly higher conversion rates
ROCHESTER RESULTS
Local Success Stories
I liked the idea right away. Direct mail can get expensive quick if you’re doing it yourself.So being part of the co-op made a lot of sense. Jason made the whole thing easy, and the postcard came together really nicely. It’s a great way to stay in front of people locally and support other Rochester businesses at the same time.
As a small business owner, I’m always looking for ways to market locally without spending a fortune. Joining the co-op postcard was an easy decision. It’s a great concept, professionally put together, and it feels good knowing my business is reaching local households alongside other Rochester businesses.
What stood out to me about the co-op postcard was the local community focus. It gives businesses like mine an affordable way to stay visible and connect with people right here in Rochester. Jason made everything easy and kept the process professional from start to finish.
Local Precision
Targeting the Best of Rochester
We strategically select high-performing postal routes across Monroe County, ensuring your co-op mailer lands directly in the mailboxes of ideal customers with high disposable income.
Brighton & South Wedge
Premium demographics • High foot traffic
Greece & Irondequoit
High household density • Family-centric
Henrietta & Pittsford
High disposable income
Webster & Penfield
Growing suburbs • Homeowner dominant
EXTREMELY LIMITED
Once Categories Fill, They’re Gone
We limit each campaign to one business per category to maximize exposure and reduce competition.
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No Long-Term Contracts • First Come, First Served
WE'VE GOT ANSWERS
Common Questions
Everything you need to know about design, USPS delivery, and securing your exclusive Rochester ad slot.
What exactly is a co-op postcard campaign?
A co-op campaign bundles multiple local businesses onto one premium, oversized 6x11 or 9x12 postcard. By sharing the mailer space, you drastically cut down on printing and postage costs while still reaching the same number of targeted Rochester households.
How does USPS EDDM delivery work?
Every Door Direct Mail (EDDM) is a USPS service that allows us to target specific postal routes in Rochester. Your ad is delivered directly into the mailbox of every home on that route, ensuring guaranteed local visibility without needing to buy a mailing list.
Do I need to provide my own ad design?
Not at all. Our team handles the professional design of your ad slot to ensure it meets our premium aesthetic and maximizes conversion. You simply provide your logo, offer, and business details.
How do I know when and where the postcards drop?
Before printing, we provide a full schedule and route map detailing the exact Rochester zip codes and neighborhoods your campaign will hit, so you know exactly when to expect an influx of customers.
How is exclusivity handled for my category?
We strictly limit each campaign to one business per category (e.g., only one plumber, one pizza shop). Once you reserve your slot, your competitors are locked out of that specific mailer, meaning all the attention goes to you.
What is the deadline to reserve my slot?
Spots fill on a first-come, first-served basis. We recommend reserving at least 3-4 weeks before the next scheduled drop to allow ample time for professional design and USPS processing.
Are Facebook and Instagram advertising included?
Yes. Participation businesses receive additional exposure through ROC Local Spotlight’s paid Facebook and Instagram. Digital formats and campaign structure may vary depending on the campaign.
Will I receive my own individual Facebook or instagram advertising campaign?
Digital advertising may feature participating businesses through ROC Local Spotlight branded advertising, including carousel and other formats. Specific digital placements may vary by campaign.
YOUR COMPETITORS ARE ALREADY GETTING SEEN LOCALLY...
Will Your Business Be Next?
Reserve your ad slot today before the next campaign fills up.
Strictly limited to one business per category • Secure your market share
ROCHESTER NY DIRECT MAIL MARKETING
Reserve Your Slot Now
Our upcoming community mailers are filling up quickly. Lock in your category today to guarantee your business reaches thousands of targeted local households with our premium co-op postcard advertising.
- Exclusive Categories: Only one business per industry allowed.
- Local Reach: Hit up to 10,000 prime Rochester NY households.
- All-Inclusive: Design, premium printing, and USPS EDDM delivery.
Questions? Reach out to our local team:
Phone: (585) 515-3470
Email: [email protected]
Office: Rochester, New York
Roc Local Spotlight is a premium community co-op mailer managed by RedDot Digital Agency. We help Rochester businesses dominate local mailboxes for a fraction of the cost.
Rochester Marketing Services
Rochester NY Direct Mail Marketing
Co-Op Postcard Advertising
EDDM Marketing Rochester
Local Business Marketing
Contact Us
Rochester, New York
[email protected]
(585) 515-3470
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